Being a farmer’s son I have experienced firsthand how farmers are getting squeezed in (value) chains with short term interests (minimizing cost prize, quarterly results, etc).
As a result of this, raw materials and consumables are shipped around the whole world with clear disastrous consequences for soil, climate, health and wellbeing.
I am convinced that, through capitalization of sustainability, we can get back to a healthy society in which consumers and producers share their common interests.
Globally. And this without the richest 1% of the planet profiting from the 50% poorest people at thousands kilometers of distance.